The team
Who is building this and why they are the people to do it. Buyers trust founders before they trust features.
Clipency makes startup and product launch videos for tech companies, then puts them in front of your market thousands of times. A launch film is only the start. Reach is what turns it into customers.
Most launch videos are a single polished spot that gets a week of attention and disappears. Clipency builds launch films as a story your market follows: 5–6 films over 1–2 months for startups, each one answering a question buyers actually have.
For established companies launching something new, we skip the origin story and go straight to a product launch film built for short-form feeds and long-form pages alike.
Every film is cut for Instagram Reels, TikTok and YouTube Shorts from day one, because a launch video nobody sees is just a nice file. Distribution starts as soon as the first film is ready.
Each film earns a different kind of trust. Together they make your product feel familiar before anyone has tried it.
Who is building this and why they are the people to do it. Buyers trust founders before they trust features.
The person you serve, in their world, with their problem. Your audience sees themselves on screen.
The market you are changing and what is broken in it today. Context makes the product obvious.
What you stand for and where you are going. The reason to believe you will still be here next year.
The before and after, shown rather than told. The moment the viewer gets it.
The launch film itself: what it is, what it does, and how to get it. Built to be clipped and shared.
A typical launch video agency hands over the file and leaves the reach to you. Clipency is a launch and distribution firm: the same team that makes your launch films also posts them across 1,000–10,000 theme pages and clipping accounts, and adds 1,000–5,000 UGC videos a month on top.
That is the difference between a launch that peaks in week one and a launch that is still on your buyers’ screens in month six. Read why most launches die in three weeks, or the rule of seven behind every Clipency launch.
A short film that introduces a new company or product to its market. Clipency makes launch videos as a series of 5–6 films covering the team, customer, niche, company, problem to solution and product, so buyers get the whole story, not a single ad.
The startup launch series rolls out over 1–2 months. A single product launch film for an established company is faster. Distribution begins as soon as the first film is ready.
Both, if you want. Clipency can make the launch films only, or make them and distribute them through clipping and UGC. Most clients choose the full launch, because a video without reach fades in weeks.
Tech products: SaaS, AI tools, consumer apps, online services and platforms, from early-stage startups to established companies launching a new product.
Instagram Reels, TikTok and YouTube Shorts first, with longer cuts for your site, YouTube and product pages.
Book one call and we will plan your launch films, distribution and UGC on a single timeline.